Apple's Q2 2025 Earnings: $95.4B Revenue, $24.8B Profit, $100B Buyback, and iPhone 16e Launch
Apple Inc. reported its fiscal second quarter 2025 earnings, posting a revenue of $95.4 billion and a net profit of $24.8 billion. The company's earnings per share reached $1.65, surpassing Wall Street expectations. The performance was driven by strong sales across various product lines, with iPhone revenue at $46.84 billion, Mac revenue at $7.95 billion, and iPad revenue at $6.4 billion. The launch of the iPhone 16e and the introduction of new Macs and iPads powered by Apple silicon contributed to these results.
The Services segment, which includes Apple Music, iCloud, and the App Store, achieved a new quarterly high with $26.65 billion in revenue, marking a 12% year-over-year increase. However, this figure slightly missed analyst estimates. The Wearables, Home, and Accessories category saw a decline, with revenue at $7.52 billion, down 5% from the previous year.
Geographically, sales in Greater China decreased slightly to $16 billion, while the Americas saw an increase of nearly 8%. Apple's board authorized a $100 billion share repurchase program and increased the quarterly dividend by 4% to $0.26 per share. The company also announced a 60% reduction in carbon emissions over the past decade and plans to open new retail stores in major markets including India.