Apple was hit with a proposed securities-fraud class action in San Francisco federal court on Friday, accusing the company of overstating its progress in integrating advanced artificial-intelligence capabilities into the Siri voice assistant. The lawsuit contends that Apple’s public statements misled investors about how quickly the technology—marketed as “Apple Intelligence”—would be ready, thereby inflating expectations for upcoming iPhone models and the company’s share price. The complaint, led by shareholder Eric Tucker, names Apple Chief Executive Officer Tim Cook, Chief Financial Officer Kevan Parekh and former CFO Luca Maestri as defendants. It alleges that at the June 2024 Worldwide Developers Conference Apple suggested AI-enhanced Siri would be a key selling point for the iPhone 16, even though the company lacked a working prototype. According to the filing, the first signs of trouble surfaced on 7 March 2025, when Apple postponed some Siri upgrades to 2026, and were reinforced at this month’s WWDC, where the company offered few new details on its AI roadmap. Plaintiffs say Apple’s disclosures wiped out “hundreds of billions” of dollars in shareholder value; the stock has fallen almost 25 percent since its 26 December 2024 record high, erasing about US$900 billion of market capitalisation. The suit seeks damages for investors who bought shares during the year that ended 9 June 2025. Apple has not yet commented on the allegations.

Apple’s decade-old “Shot on iPhone” campaign has received the Grand Prix for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity. The top honor, announced Thursday in Cannes, recognizes marketing work that demonstrably lifts business results over time. Created by agency TBWA\Media Arts Lab and launched in 2014 to showcase the iPhone 6 camera, the series invites users to share photos and videos tagged “Shot on iPhone,” turning everyday content into global billboards, television spots and short films. Jurors said the campaign “democratized creativity” by proving that professional-grade imagery could be captured with a smartphone, a message that has since become integral to Apple’s product positioning. Ad-industry judges cited research showing the camera as a principal driver of iPhone sales and noted the platform’s longevity as it enters its 10th year. Apple’s win places it alongside recent Grand Prix recipients AXA and Dove in other categories, underscoring the tech company’s continued influence over both consumer electronics and creative advertising.

Apple has expanded its annual Back to School marketing push with a new tongue-in-cheek campaign aimed at college-bound students. The company on 20 June released a seven-minute YouTube video and an accompanying 45-slide template titled “The Parent Presentation,” designed to help students persuade their parents to buy them a Mac for university. The free presentation, available in Keynote, PowerPoint and Google Slides formats, outlines what Apple calls “undeniable reasons” for choosing a Mac, such as battery life, portability and compatibility with academic software. The video, hosted by comedian Martin Herlihy, walks viewers through customising the slideshow with personal details before pitching it to parents. The campaign complements Apple’s wider Back to School promotion, which began earlier in the week and bundles a pair of AirPods or other accessories at no extra cost with eligible Mac or iPad purchases. Apple traditionally launches similar incentives each summer to capture student demand ahead of the new academic year.

Apple is expected to introduce significant design changes with the iPhone 18 series, anticipated for release in 2026. The iPhone 18 Pro models are likely to feature a punch-hole camera located on the left side of the display, replacing the current notch design. Additionally, the Face ID system is projected to be integrated under the display, eliminating the need for the Dynamic Island feature. Despite these changes, the iPhone 18 Pro models are expected to maintain the screen sizes of 6.3 inches and 6.9 inches, consistent with the iPhone 16 Pro series. Earlier models, such as the upcoming iPhone 17 Pro Max, are reported to have durable, water- and dust-resistant bodies rated IP68, with potential new color options like purple and green for the base iPhone 17. These developments suggest a notable evolution in both hardware design and biometric technology for Apple's flagship smartphones.

Apple plans to begin assembling its first foldable iPhone in late third-quarter or early fourth-quarter 2025, with mass production scheduled for the second half of 2026, according to a note by long-time supply-chain analyst Ming-Chi Kuo. Foxconn is expected to handle final assembly, while Samsung Display is preparing capacity for roughly 7-8 million flexible OLED panels annually. Kuo says Apple has signalled a cumulative order of 15-20 million handsets for the model’s two- to three-year life cycle. The device is likely to command a premium price in the US$2,000-2,500 range, which could keep annual shipments in the single-digit millions after launch.

Apple has detailed the next generation of its operating systems after last week’s WWDC 2025 keynote, centring the update around a unified “Liquid Glass” design that runs across iOS 26, macOS 26 (nicknamed “macOS Tahoe”), iPadOS 26 and visionOS. The new look adds translucent layers and depth effects while standardising icons, menus and widgets on every platform. On iPhone, iOS 26 overhauls long-standing functions: the Clock app finally lets users set a snooze interval anywhere between one and 15 minutes, ending the 18-year-old, fixed nine-minute delay. Apple Wallet now accepts the full number, expiry date and security code of a payment card, with the data encrypted in iCloud Keychain. Safari, Messages and other stock apps adopt Liquid Glass visuals and incremental AI-assisted tools. macOS Tahoe focuses on productivity. A system-wide clipboard history, new Spotlight "Quick Keys", Live Activities in the menu bar, and a native Phone app that can place or receive cellular calls from a paired iPhone headline the release. Apple has also introduced Shortcuts actions that tap its on-device “Apple Intelligence” models, mirroring capabilities already shown on iOS. For iPad users, iPadOS 26 replaces Split View and Stage Manager with a mac-style windowing engine that supports freeform resizing, tiled layouts and a persistent menu bar, while retaining touch input. The update also debuts a calligraphy-oriented reed pen tool and other Pencil enhancements. Developer betas of all four operating systems are available immediately. Apple says public betas will follow this summer, with general distribution scheduled for the customary autumn launch window alongside new iPhone hardware.

Apple has released the first beta versions of several operating systems, including iOS 18.6, iPadOS 18.6, macOS Sequoia 15.6, watchOS 11.6, tvOS 18.6, HomePod Software 18.6, and visionOS 2.6. These updates mark a continuation of Apple's development cycle following the recent releases of iOS 18.5 and macOS 15.5. The iOS 18.6 beta was made available to developers on June 16, 2025, and the public beta followed shortly after. Alongside these releases, Apple has also initiated the beta testing phase for iOS 26, which introduces major changes such as redesigned widgets and new lock screen tools. The iPadOS 26 update aims to further enhance the iPad's capabilities to resemble a Mac, potentially positioning it as a MacBook replacement. Additionally, the iOS 26 beta includes a new ringtone, which may become the default for the upcoming iPhone 17. During this period, Apple Intelligence experienced a temporary outage affecting Siri and related features, but the issue was resolved promptly. These updates reflect Apple's ongoing efforts to refine its software ecosystem ahead of major future releases.

A recent study by Apple researchers has questioned the reasoning capabilities of advanced AI language models, including OpenAI's o1 and o3, DeepSeek-R1, and Claude 3.7 Sonnet Thinking. The paper argues that these models often rely on pattern matching rather than genuine logical reasoning. This research has sparked significant debate within the AI community, with several rebuttals pointing out methodological flaws in the Apple study. Critics highlight issues such as token limit constraints causing output truncation, evaluation rigidity, and penalization for unsolvable puzzles, which may have led to underestimating the models' reasoning abilities. Despite these criticisms, Apple's findings have prompted discussions about the reliability of current AI reasoning benchmarks and the broader implications for AI deployment, including concerns about entrusting such models with critical tasks. The debate continues as experts explore better ways to evaluate AI reasoning beyond existing benchmarks.

Researchers have confirmed that the Paragon spyware, developed by a U.S.-backed Israeli company, was used to hack the iPhones of at least three prominent European journalists. Two of the targeted individuals are editors at an investigative news site in Italy, including the Italian reporter Ciro Pellegrino. The spyware exploited a zero-click vulnerability in Apple's iMessage, allowing remote access without user interaction. Apple has since released a fix for the zero-day flaw with the iOS 18.3.1 update. The spyware, known as Graphite, is sold exclusively to governments and has raised concerns about surveillance abuses in democratic societies. Among those targeted is Roberto D'Agostino, founder of the Italian news outlet Dagospia. The Italian authorities, including the Rome Prosecutor's Office, have initiated investigations and are conducting forensic examinations on the phones of the journalists involved. The revelations have sparked debate about press freedom and government transparency in Italy and across Europe.

Apple has launched a new haptic feedback trailer for its upcoming movie "F1," which is exclusively available on iPhones through the Apple TV+ app. This innovative trailer uses the iPhone's vibration capabilities to sync force feedback with on-screen racing action, allowing viewers to feel engine sounds and other elements of the film in their hands. The haptic trailer aims to enhance immersion by providing a sensory experience that complements the movie's audio and visual components. This marks Apple's first use of haptic technology in a movie trailer, highlighting the company's continued push to integrate advanced features into its devices and media offerings. The film stars Brad Pitt and is being heavily promoted by Apple, including immersive experiences on Apple Vision Pro. The haptic trailer is seen as a unique way to engage audiences and represents a new approach to movie marketing on mobile devices.

President Donald Trump announced that Apple Inc. plans to purchase a substantial number of his $5 million "Trump Gold Cards," which provide a pathway for immigrants with financial means to obtain U.S. citizenship. This move appears to be a strategic effort by Apple to mitigate tensions related to the ongoing iPhone tariffs imposed under the Trump administration. The gold cards may also serve as an investment in attracting elite foreign management talent to Apple. The announcement was widely reported, including by Reuters Japan, highlighting the potential implications for immigration and corporate strategy amid trade disputes.

Apple has officially classified the iPhone XS, originally released in 2018, as a vintage product as of June 2025. This designation means that the device will no longer receive iOS 26 updates, and repair services will be limited to the availability of parts. The vintage status signals that Apple will gradually phase out support for the iPhone XS, affecting users' ability to access new software features and obtain repairs. Meanwhile, iOS 26 introduces several changes to the iPhone experience, including modifications to the alarm system—the first such update in 18 years—and the ability to set custom ringtones without external apps. However, some of these new features will not be available on older iPhone models like the iPhone XS. These developments highlight Apple's ongoing transition to newer hardware and software capabilities.