Crypto exchanges including Kraken, HTX and KuCoin said they will open trading for World Liberty Financial’s WLFI token on 1 September, joining Binance, Bybit and several other major venues that have already confirmed listings. WLFI, co-founded by President Donald Trump and his sons, is designed as the governance and utility token for a DeFi platform that issues USD1, a stablecoin backed by real-world assets aimed at reinforcing the dollar’s role in digital finance. CoinMarketCap data indicate WLFI will launch with a circulating supply of roughly five billion tokens. The wide exchange support positions the asset for one of the broadest debuts of the year and reflects growing institutional appetite for politically connected digital-asset projects. Digital-asset manager Canary Capital has separately filed for an exchange-traded fund that would track the price of the TRUMP meme coin. The listings come as the Trump family’s involvement in the cryptocurrency sector deepens. American Bitcoin, a mining company backed by Donald Trump Jr. and Eric Trump, plans to begin trading on Nasdaq in early September through a merger with Gryphon Digital Mining. The combined entity, to trade under the ticker ABTC, aims to become the largest pure-play bitcoin miner in the United States, with Canadian infrastructure provider Hut 8 retaining an 80% stake. Taken together, the WLFI rollout and American Bitcoin’s market debut underscore how political pedigree is becoming an increasingly prominent factor in U.S. crypto finance, even as regulators continue to refine the industry’s rulebook.

Gucci will begin accepting cryptocurrency payments at several of its U.S. boutiques later this month, allowing shoppers to pay with Bitcoin, Ethereum and Dogecoin, according to trade outlet Vogue Business and company communications on Friday. The luxury label, owned by Kering SA, said the initiative will be limited to select stores in the United States for now. Details on the exact number of locations and any broader rollout were not disclosed. By integrating digital-asset payments, Gucci joins a small but growing group of high-end retailers testing cryptocurrencies in brick-and-mortar settings as they court customers who prefer to transact with digital tokens.

Swedish industrial conglomerate H100 Group has expanded its cryptocurrency reserves, buying an additional 46.2 Bitcoin and lifting its total holdings to about 957.5 BTC. Based on current market prices referenced in company-watcher estimates, the stash is valued at roughly US$108 million. H100 began accumulating Bitcoin in May and has since positioned itself among the larger European public-company holders of the digital asset. Market followers note the firm’s shares have gained about 40 percent since the strategy was unveiled, underscoring investor appetite for corporates that are diversifying cash reserves with crypto. The purchase adds to a broader trend of listed companies allocating part of their treasuries to Bitcoin, a practice dominated by U.S. firms but increasingly echoed in Europe. Public companies globally now control close to one million BTC, according to industry data trackers.

Steak ’n Shake said on 29 August that its latest round of restaurant remodels was paid for with Bitcoin, highlighting the fast-food chain’s growing acceptance of the cryptocurrency as a treasury asset and funding tool. The privately held burger-and-milkshake brand did not disclose how much Bitcoin it deployed or how many locations were refurbished, but stated that the digital currency helped finance upgrades ranging from interior design to kitchen equipment. The company also referenced the use of rendered beef tallow—normally a cooking by-product—as another source of funding, underscoring its bid to market the revamp as both innovative and in keeping with its menu heritage. Steak ’n Shake’s move comes as food-service operators seek new ways to finance capital expenditures and lure customers with refreshed formats. Industry analysts say investments linked to cryptocurrencies remain uncommon in the sector, making the chain one of the first U.S. fast-food operators to publicly tie renovation spending to Bitcoin holdings.

JPMorgan Chase analysts said in a research note dated Aug. 28 that Bitcoin is trading below its volatility-adjusted fair value when compared with gold, arguing the cryptocurrency’s price should be about USD 126,000 by the end of 2025. The bank highlighted a sharp drop in Bitcoin’s six-month rolling volatility to a record low of roughly 30%, down from 60% at the start of the year. That decline has narrowed Bitcoin’s volatility premium over gold to the smallest on record—about two-to-one—prompting the analysts to describe the current market price near USD 112,000 as “too low.” They put the degree of undervaluation at roughly USD 16,000. JPMorgan attributed the calmer trading to accelerating institutional demand, noting that corporate treasuries now account for more than 6% of the circulating supply and that index-linked inflows have grown. If volatility continues to converge with that of gold, the bank expects further re-allocation by investors looking for a store-of-value alternative, supporting its year-end price target.

Goldman Sachs, the $3.14 trillion financial institution, has increased its Bitcoin holdings by acquiring $194 million worth of Bitcoin through ETFs in the second quarter of 2025. This purchase raised Goldman Sachs' total Bitcoin holdings to approximately $470 million. The move reflects a broader institutional trend, with 28 companies collectively buying $15.9 billion worth of Bitcoin over two months, surpassing a full year of new Bitcoin supply. According to Bitwise data, institutions have purchased 690,710 Bitcoins so far in 2025, significantly outpacing the 109,072 Bitcoins mined during the same period, indicating demand that is six times higher than supply.

Elon Musk's companies Tesla and SpaceX collectively hold nearly 20,000 Bitcoin, specifically 19,794 BTC, valued at approximately $2.2 billion. Tesla alone holds over 11,000 Bitcoin, making it the largest corporate holder of the cryptocurrency. Together, these two companies represent the top two largest Bitcoin holders among technology firms. For comparison, other tech companies hold significantly fewer Bitcoins, with Figma owning 845 BTC, Mercado Libre 570 BTC, and Rumble 211 BTC. This data was confirmed by River and reported by multiple sources highlighting Musk-owned companies' dominance in Bitcoin holdings within the tech sector.

Bitcoin long-term holders have realized approximately 2.37 million BTC, equivalent to about $260.7 billion in profits during the 2024–2025 cycle, marking the highest profit realization in nearly a decade. Data from Glassnode indicates that this cycle ranks as the second most profitable in Bitcoin's history, with long-term holders locking in more gains than in any cycle since 2016–17. The average accumulation price for experienced investors is around $37,000, which is about 70% below the current cycle peak and has historically corresponded to bear market lows. Analysts suggest that these elevated sell-side pressures signal that Bitcoin may be entering the late phase of its market cycle. On-chain data also reveals a transfer of roughly 50,000 BTC from long-term holders to short-term holders, contributing to relatively sideways price action. Some market observers anticipate a potential market dip in the coming weeks, noting that bullish news has had limited impact on prices recently and that September has historically been a weak month for Bitcoin. There is speculation that investors might be selling ahead of an expected cycle peak in October or November 2025, with hopes of selling above the $100,000 mark. Meanwhile, the current cycle appears to be stretching longer than previous ones, with the slope of the uptrend flattening and expectations of a sharp price movement in the third quarter of 2025.

Bitwise Asset Management has issued a new long-term outlook that puts Bitcoin’s base-case price at roughly $1.31 million by 2035, implying an annualized return of 28.3%. The San Francisco-based crypto investment firm, which manages about $15 billion, sets a bull-case target of $2.98 million and a bear-case floor of $88,000 for the same year. Bitwise attributes the projected appreciation to steady inflows into U.S. spot Bitcoin exchange-traded funds, growing demand for inflation hedges and the cryptocurrency’s fixed supply of 21 million coins. The firm argues these factors could position Bitcoin to rival gold as a global store of value over the next decade.

Institutional appetite for Bitcoin is dwarfing new supply, according to data released by Bitwise Asset Management. The firm estimates that professional investors have accumulated about 690,710 Bitcoin since the start of 2025, while miners produced only 109,072 coins during the same period. The imbalance means demand is running roughly six times the pace of fresh issuance, intensifying the market’s long-running scarcity narrative. Separately, 28 companies collectively spent roughly $15.9 billion on Bitcoin over the past two months, underscoring the scale of recent corporate accumulation. The figures highlight growing mainstream acceptance of the largest cryptocurrency as a balance-sheet asset and could add to upward pressure on prices if the trend persists.

French semiconductor designer Sequans Communications has filed with the U.S. Securities and Exchange Commission for an at-the-market equity program that would allow it to sell as much as $200 million in American Depositary Shares. The Paris-based company said the proceeds will be used primarily to enlarge its Bitcoin treasury. Sequans already holds more than 3,000 Bitcoin, worth about $331 million at current prices, and has set an ambitious goal of accumulating 100,000 coins by 2030. The new facility follows the $189 million the firm raised in July through secured convertible debentures and warrants, lifting its recent financing total to roughly $376 million. Chief Executive Officer Dr. Georges Karam said the share-sale authority will be employed "judiciously to optimize treasury." Analysts note that equity-funded Bitcoin purchases could dilute existing shareholders and heighten the company’s exposure to the cryptocurrency’s price swings, but also position Sequans as one of Europe’s most aggressive corporate adopters of digital assets.

Eric Trump said on 29 August that he is convinced Bitcoin will eventually reach a valuation of $1 million, declaring “there is no question Bitcoin hits a million dollars.” Speaking from a public stage event, the son of President Donald Trump added that the Trump family “loves” and “believes in” the Bitcoin community, saying that “everyone is buying Bitcoin.” His remarks position the family among the most high-profile U.S. political figures to voice explicit enthusiasm for the cryptocurrency.